Read More: Businessperson of the year-Full list For all these reasons and more, Fortune has named Bezos its 2012 Businessperson of the Year. And even as Amazon expands and experiments, Bezos remains zealous about delivering a good customer experience. ( Oracle (ORCL), take note.) He’s willing to take risks and lose money, yet investors have embraced him, pushing Amazon’s stock up 30% so far this year. Amazon even sells ultracheap database software for businesses. Now Amazon is pushing into everything from couture retailing and feature-film production to iPad-worthy tablet manufacturing. There is no way to write a six-page, narratively structured memo and not have clear thinking.”īezos is the ultimate disrupter: He has upended the book industry and displaced electronics merchants. “Full sentences are harder to write,” he says. Writing a memo is an even more important skill to master. “They’re just not accustomed to sitting silently in a room and doing study hall with a bunch of executives.” Bezos says the act of communal reading guarantees the group’s undivided attention. “For new employees, it’s a strange initial experience,” he tells Fortune. Ironic, no?) They scribble notes in the margins while the authors of the memos wait for Bezos and his minions to finish reading.Īmazon (AMZN) executives call these documents “narratives,” and even Bezos realizes that for the uninitiated - and fans of the PowerPoint presentation - the process is a bit odd. Specifically, before any discussion begins, members of the team-including Bezos-consume six-page printed memos in total silence for as long as 30 minutes.
More revealing is that the Amazon CEO’s fondness for the written word drives one of his primary, and peculiar, tools for managing his company: Meetings of his “S-team” of senior executives begin with participants quietly absorbing the written word. That’s a dog-bites-man revelation if ever there was one, considering that Bezos is the cerebral founder and chief executive of a $100 billion empire built on books.
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